Online University Case Study

In early 2012 a top online university approached TLA with an ambitious goal. The client wanted to achieve top search result positions for a range of high-value keywords. The client wanted to decrease its cost acquisition, increase market share and aggressively grow search traffic to its website.

Custom Solution

TLA worked with the client to identify the right keywords to increase search traffic, raise brand awareness and capture market share in the highly competitive online education vertical. TLA developed an SEO strategy focused on content, consisting of:

Content Marketing: TLA wrote and secured publication of content in a range of relevant and prominent blogs, and informational sites.
Infographics: TLA created and promoted Infographics, using its powerful publisher relationships to gain initial traction and increase social signals.
Webmaster Outreach: TLA reached out to popular high-authority websites and built powerful, permanent links.

The Results

TLA's comprehensive strategy led to 12 keywords in top-3 search positions, including five first-place search positions for a group of some of the most competitive terms in online education.

The table below displays the power of the TLA strategy. At an average CPC of $47.26, the client would need to spend millions of dollars annually to maintain these positions in Google AdWords. TLA's SEO strategy helped the client achieve prominent search rankings against these competitive terms at a fraction of the cost of traditional online advertising.

TLA's strategy also helped the client achieve additional page-one positions for related keywords - without needing to target them directly.

The university is now considered one of the most prominent brands in the industry, and has significantly grown its revenue and profitability as a result of TLA's campaign.

-Measured from December 2011 to March 2013-
*A measure of a keyword's competitive value, with higher number representing keywords that are more difficult to rank for.

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